Client Challenge:This is a personal care brand company from New York ，as a leading haircare brand struggled with shelf differentiation in crowded retailers. Their existing packaging failed to convey the product’s luxury formulatio...
Client Challenge:
This is a personal care brand company from New York ，as a leading haircare brand struggled with shelf differentiation in crowded retailers. Their existing packaging failed to convey the product’s luxury formulation, resulting in low trial rates despite superior efficacy.
Our Solution:
Deployed custom black-to-white gradient pump bottles featuring:
✔️ Seamless Ombré Effect - Achieved through advanced dual-layer co-injection molding
✔️ UV-Resistant Pigments - Maintained color integrity under store lighting
✔️ Precision Dosing Pump - Ensured 0.8ml±0.05 accuracy for premium formulations
Delivered Impact:
▶️ +18% YOY sales lift in first quarter post-relaunch
▶️ 27% higher social media UGC with #PhotogenicPackaging mentions
▶️ Reduced product waste by 22% via controlled dispensing
"zhenghao's gradient technology transformed our brand perception from commodity to covetable.The bottles became our silent salesforce."
— Client Product Development Director
EN
